Overview
Role
Brand strategy, web design
About Ivy Partners
An admissions consulting startup based in Taiwan
Industry
Education
Description
Ivy Partners reached out to us in May to officially launch their brand by June. Our team worked efficiently to successfully craft their brand identity, deliver a library of brand assets, and design their website.
Discovery Session
We typically walk you through the Discovery Session in person or via Zoom to gain clarity of your vision. But Ivy Partners had a strict deadline. Fortunately, our team is flexible and can work around your schedule. In this case, we sent them a comprehensive PDF that covered their business, customers, objectives, and vision beforehand to fill out prior to our meeting.
The Result
We reduced the turnaround time from a 2 hour session to a 30 minute session.
Stylescape
The different shades of green and earth tone colors represent the Ivy plant, collegiality, and growth, and trust. The minimalistic elements can save time when developing the website.
Concept
The letters “I,” “V,” and “Y” are vertically aligned to form the plant-like figure. The 3 branches represent the pillars of Ivy Partners: trust, empathy, and partnership.
Branding
Since this is a Taiwanese brand, we created different versions of the logo that work in English and Mandarin Chinese. The typeface is classic font. The purpose for choosing this is because there’s a good chance people have seen it before. It’s not innovative, but establishes a sense of trust.
Web Design
The website is clean and minimal with simple layers, consistent sizing and spacing, and with features that are easier to develop. We shaved off 2-3 weeks of web development time which was a crucial factor for Ivy Partners when they onboarded with us. Languages offered in both English and Mandarin.
Business Card
English in the front, Mandarin in the back with the LINE QR code.
Letterhead
Languages offered in both English and Mandarin
Pitch Deck
Languages offered in both English and Mandarin.
