Overview
Role
Designer
About Mizuho Americas
The New York branch of the 3rd largest financial institution in Japan offering retail and corporate banking services.
Agency
TAD Creative
Description
Mizuho opened their second office in 2020. It consists of 5 floors with large display monitors. The objective was to use the digital real estates to showcase all of Mizuho’s office locations. The challenge was to design something that complements various screen sizes.
2nd Floor Location
Screen dimension: 5760 x 512
3rd Floor Location
Screen dimension: 1280 x 512
4th Floor Location
Screen dimension: 3072 x 512
Viusal Anchors
One of the main challenges was to design the 5760 x 512 screen. Since it is a relatively longer screen, I had to spread my design elements apart without making it look too empty. I was mindful that the viewers will need visual cues as they walk by the reception floors, so providing visual anchors was essential.
Strategic Spacing
Each country’s name hovers from left to right. To ensure that everyone gets the opportunity and time to read the text, the spacing and timing were strategically planned.
Review
The main challenges were to design something visually appealing that shows all 73 cities simultaneously in a seamless approach while satisfying all screen dimensions. This project taught me two things: the importance of user experience and internal branding.
